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'Weather Channel' changes music format: 'Weather Report' in the forecast?![]() Weather Report (L to R) Joe Zawinul, Alex Acuña, Jaco Pastorius, Wayne Shorter, and Manolo Badrena
Photo: DRUMMERWORLD
Around the world, indeed--from North to South America; from France, Germany,
and England to India and Australia. With the flip of a switch, the Weather
Channel's cultural tsunami--unexpected and relentless--quietly surges
through the web of Out with Spyra Gyra--in with the Eagles. On Thursday, Geoffrey Darby (Weather Channel's executive vice president of programming since February) said, "I think we've been doing an injustice to our viewers playing, for the lack of a better word, elevator music (during 'On the 8's') segments for all these years" The two-minute "On the 8's" segments feature a local weather and traffic at eight minutes past the the hour and every 10 minutes thereafter. Although a CD of "Weather Channel Smooth Jazz" stormed to the No. 1 on Billboard's Current Contemporary Jazz Album Chart, viewer focus groups revealed that programming--and commercials--receded into the background like the olfactory bouquet of cleansers, soaps, detergents, and air-freshening aerosols engulfing Weather Channel viewers in their hotel rooms. "People would have it on but they wouldn't be watching and they wouldn't be listening. We wanted music that would get their attention--and this has," Darby said. Darby's music programming philosophy avoids "thematically intrusive" music--Bob Dylans's Desolation Row and the Doors' The End are unlikely to make Weather Channel's hot-100 rotation. He went on to say the new sound can't be "too dramatic" either, in which case the greatest jazz-fussion band ever, appropriately named "Weather Report," will likely not make the cut. After seeing "Weather Report's" legendary 1982 Playboy Jazz Festival fireworks (attended by this writer), the late LA Times' music critic Leonard Feather said,
While you probably won't find "Weather Report" on the Weather Channel, you can liven up your day with this version of Black Market. |
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